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Technology in and of Digital Marketing

The technology of Digital Marketing  What is Digital Marketing?  Marketing in its own terms can be said as explaining to the consumer the perks of any product or service. Before digitalization, it was done through stickers, pamphlets, newspapers, etc. However, these days it has become easier and accessible, and cheaper. In 2011, only 50 companies were working on digital advertisements but the figure has spiked to 710 companies. Speaking of internet users, India alone has 700 million users and data science approves the rising figure to 974 million by 2025. Around 50% of the Indian population uses the internet and around 4.57 billion people a day, as per a survey. These data are proof of the shift of conventional marketing towards the digital world. You unlock a smartphone, you know the events happening in the world around you. You know what is on discount today what has a deal of your choice. So, basically, you are one of the consumers who is fed with digital marketing perks t...