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Technology in and of Digital Marketing

The technology of Digital Marketing 

What is Digital Marketing? 

Marketing in its own terms can be said as explaining to the consumer the perks of any product or service. Before digitalization, it was done through stickers, pamphlets, newspapers, etc. However, these days it has become easier and accessible, and cheaper. In 2011, only 50 companies were working on digital advertisements but the figure has spiked to 710 companies. Speaking of internet users, India alone has 700 million users and data science approves the rising figure to 974 million by 2025. Around 50% of the Indian population uses the internet and around 4.57 billion people a day, as per a survey.

These data are proof of the shift of conventional marketing towards the digital world. You unlock a smartphone, you know the events happening in the world around you. You know what is on discount today what has a deal of your choice. So, basically, you are one of the consumers who is fed with digital marketing perks that makes you happy and forces you to spend money in the comfort of your home. Digital India Programme, the initiative by the Indian government has already spiked and helped its growth by a big margin. The program is estimated to boost the economy by a trillion dollars by 2025.

The technology in digital marketing

Advancement in Technology used in Digital Marketing:

Apart from the conventional technologies used in it like SEO, social media marketing, etc. other technologies can aid the market in a significant manner. Data science along with artificially intelligent machine-learned cloud computers can create a whole lot of monopoly in the market. If you have data of normal human behavior and his/her need as per society as an average by behavioral modeling of the data on record, you can get to a point where you know what's going on in the market with at most accuracy. 

Companies nowadays as Google, Yahoo, Amazon, Apple, etc. already have behavioral modeled artificially intelligent cloud computers that record the user's behaviors and interests to help the consumer to use their devices better. But, on the other hand, they have the information that is vital to digital marketing companies. These data are used for personalized and optimized user-based advertisements which are more likely to produce revenues for the marketing companies than randomly thrown stuff that may or may not be of consumers' use. I think, there is nothing as bad if companies are responsible enough to use data only for consumers and sellers' betterment.

The companies working hard to gain a piece of the cake must focus on cloud computing and its advancement as well or they gonna left behind in the coming 10 or 15 years. Advancements in non-internet digital marketing platforms as TVs, digital hoardings, etc. shall also be focused not only on TRP-based marketing but also should take alternatives. My suggestion is to pay the user to add a device to the TV that records and watches his use of time on the television. This will revolutionize the marketing industry for TV channels as well as for service providers.




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